Selected partnerships across imaging technology, launch content, executive portraiture and education-led formats, grounded in a long-standing photographic practice and real production use.
Berlin · Istanbul
Available for selected UK and European briefs.
Sony Europe Imaging Ambassador since 2018Active since 2005Berlin · Istanbul
Years of professional photographic practice across commissioned work, imaging technology, education and contemporary art.
8
Years as Sony Europe Imaging Ambassador, since 2018, across launches, workshops, seminars and content collaboration.
6,000+
Photographers and professionals trained since 2005 through independent education, brand programmes and institutional collaborations.
100+
Workshops, talks, launch presentations and professional learning formats delivered for brands, institutions and photographic communities.
How brands work with the practice
Three primary collaboration routes.
Imaging & Launch Collaboration
Ambassador and launch workAmbassador programmes, product field testing, education-led launch content and credible demonstrations developed through real production use.
Executive Portraits & Campaign Stills
Commissioned photographyPortrait assignments, launch-period asset packages and campaign-facing stills delivered with structured review flow and production clarity.
Talks, Workshops & Team Formats
Professional learningKeynotes, live demonstrations, mobile photography workshops and visual-literacy sessions for teams, events and corporate learning environments.
Partnership models
From technical feature to usable result.
Imaging & Tech Brands
Practical demonstrationEducational content translating product features into on-set results, field-tested workflows and sessions for retailers, universities and launch programmes.
Selected referencesSony, Nikon, Godox, GVM and Nanlite.
Product Marketing & Launch Teams
Launch supportKeynotes, live demonstrations, workshop-led launch content and tutorials based on repeatable professional workflows.
Field conclusionsStructured testing translated into clear, usable findings for professional and public-facing audiences.
Corporate & HR Teams
Team programmesSmartphone photography, creative team-building and visual literacy for employee programmes, learning days, communication teams and offsites.
Selected Features & Collaboration Formats
Official features and partnership models.
Published editorial, ambassador material and collaboration formats across imaging technology, education and corporate environments.
Ambassador programme, launches, workshops and ongoing education.
Scope
An eight-year imaging ambassador relationship spanning camera launches, hands-on photographer workshops with professional models and produced sets, and recurring seminars at the Sony Experience Center Istanbul.
Launches
On-stage co-presentations with Sony Turkey executives for the A7R III, A7R IV, A7 IV, A7R V and A7 V, introducing each camera to professional and press audiences.
Workshops
Dozens of produced events designed and led personally, with set design, professional models, lighting, HMUA and hands-on shooting under real production conditions.
Ongoing
Portrait, retouching and studio-lighting seminars at the Sony Experience Center, normally four to five sessions per year since 2018.
Case Study 02
vivo V70.
Fashion photography campaign shot on phone.
Scope: Commissioned fashion photography for the vivo V70 launch, with a professional model, authored lighting and styling, shot entirely on the device.
Delivered: Campaign-grade fashion stills published as a joint collaboration with vivo Turkey, with the series selected for distribution across vivo country accounts.
Scope: CEO portraits plus a launch-period content package for press, social and internal communications.
Delivered: An editorial portrait setup followed by launch-window asset production covering people, product and environment, organised by use case with consistent colour.
Case Study 04
GVM, Godox & Nanlite.
Field testing and lighting workshops.
Scope
Real shooting environmentsHands-on workshops using brand lighting on professional models, combined with practical production use cases.
Delivered
Repeatable lighting knowledgeKey, fill and rim relationships, modifiers, power control and colour consistency translated into educational content tied to on-set problem solving.
GVM and GodoxField testing and educational content
NanliteInvited lighting seminar
Case Study 05
Microsoft.
Team photography experience.
Scope: A year-end programme designed to strengthen cross-team communication through a creative, hands-on photography format.
Delivered: A three-hour mobile photography session, creative exercises, a light-painting challenge and a guided studio experience with a professional model.
Workshop & Team Formats
Formats shaped around the audience.
2 to 3 hour session
Focused practical formatMobile photography fundamentals with live exercises for teams, employee programmes and learning days.
3 to 5 week programme
Structured developmentWeekly classes, guided assignments and organised feedback designed for lasting skill development.
Photo Walk format
Learning through observationA guided walk, compact challenges and live feedback for team-building or professional learning programmes.
Selected References
References by collaboration type.
Brand partnerships, workshop and training formats, and invited talks.
Imaging & Brand Partnerships
Sony EuropeImaging Ambassador, talks and content collaboration, 2018 to present.
XiaomiExecutive portrait assignments.
GVMEnglish tutorial content, 2023 to present.
NanliteInvited speaker, lighting seminar.
NikonInvited speaker, imaging seminar.
CanvaCreative Talks webinar.
Workshops & Corporate Programmes
MicrosoftMobile photography workshop and team photography experience.
TurkcellEmployee photography courses over four years.
MaviProduct photography training for the visual team.
Since 2018, the role has included camera launch presentations, produced workshops, recurring seminars, partner content and public Sony Alpha Universe features, all grounded in direct professional use of the system.
What reach does the practice bring?
The practice combines more than twenty years of professional photography with 100+ workshops and talks and 6,000+ trained photographers and professionals across brand, institutional and independent programmes.
Which collaboration formats are available?
Formats include commissioned photography, launch presentations, field testing, tutorial content, live demonstrations, studio-lighting sessions, mobile photography workshops and longer professional learning programmes.
How does a partnership enquiry begin?
A short outline is enough: brief context, intended usage, references, timeline and geography. The response can then define the role, production requirements, delivery structure and licensing position.
Partnership enquiries
A short outline is enough to begin.
Include the product or programme, intended audience, usage, references, timeline and geography.
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